Monthly Archives: December 2014

B250 – LESSON 12 REFLECTION

This week we discussed ranking and link building. We also talked about Google analytics and ways to find our worst keywords or landing pages. When we talked about link building we had to create a plan to gather links to our page. My plan was to gather links through an Instagram page. I can post my links to the Instagram page on the Facebook account of my shop and also on my own personal account. It will even work for my own personal Instagram. The links will be directed to my home page and then I can see if I get any click throughs to my other pages. When we talked about google analytics I was found quite misunderstood. I honestly didn’t understand how to find the information that was required for the essay. I found that the slideshow information was kind of unhelpful. Maybe I misinterpreted them. Personally I think that majority of my keywords are not the best.  Something that I noticed from my time trying to figure out Google Analytics was my page views. I have noticed that they have gone up since the last time I checked. The only problem is that the average time spent on my page was very low and I know that I need to update my information on my website ASAP. I plan to go through my AdWord Campaign and re-do some of my keywords to get better statistics.

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B250 – LESSON 11 REFLECTION

This week we learned and discussed the importance of social media in a business. In one of my readings I came across something that really stood out to me and made me realize how big of an impact soical media can have. According to the 2010 Social Media Marketing Report , 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook. In doing this strategy just as you would any other strategy the first step should be to determine goals. Social media is great and doing business in the social media world is great if you know what your objectives are. The main thing that I got from it was that you sould outline your social media strategy and support your strategy with tactics. My pick for a social media market would be Facebook. I know of a few people who have really benefited from using Facebook. I know that there are ton of people who would be interested in seeing my posts about my website and want to go to my site to purchase rings. The audience is more fitting. I could create a event if I ever had a sale or wanted to have a boost in site visitors. This way the event would notify them specifically which can help to certain customers who are interested. From the reading it talked about how consumers can interact with me better and I can communicate with consumers directly. Just like the notifications that would be sent directly to them. The interaction feels more personal to users than traditional methods of strictly outbound marketing & advertising.

B250 – LESSON 10 REFLECTION

During week 10 we learned about essential things to improve your landing pages in Ads. Something interesting that I read about was that it is ultimately my job to tell my customers why me product is awesome and I have fewer than five seconds to tell that story. After they click on that Ad, if its not appealing then my landing page as failed doing its job. In the reading provided for us I really liked this list on how you can improve your landing page experience.

  • providing relevant, useful, and original content,
  • promoting transparency and fostering trustworthiness on your site (for example, by explaining your products or services before asking visitors to fill out forms sharing their own information),
  • making it easy for customers to navigate your site (including on mobile sites), and
  • encouraging customers to spend time on your site (for example, by making sure your page loads quickly so people who click your ad don’t give up and leave your site prematurely).
  1. Relevant, useful and original content
    • Make sure your landing page is directly relevant to your ad text and keyword.
    • Provide useful information on your landing page about whatever you’re advertising.
    • Try to offer useful features or content that are unique to your site.
  2. Transparency and trustworthiness
    • Make it easy for visitors to find your contact information.
    • If you request personal information from customers, make it clear why you’re asking for it and what you’ll do with it.
    • Distinguish sponsored links, like ads, from the rest of your site content.
    • Openly share information about your business and clearly state what your business does.
  3. Ease of navigation
    • Don’t make people hunt around for the information they might need.
    • Make it quick and easy for people to order the product mentioned in your ad.
    • Don’t annoy customers with pop-ups or other features that interfere with their navigation on your site.
    • Make sure people can easily find information to learn more about the advertised product.

We also learned about Search Engine Optimization. It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.