In lesson 7 I learned about text Ad’s and the ways to create successful ones. Text Ad’s are the simplest version of the online ads through the AdWords. They will most always have three parts: a headline, a display URL, and a description. I think that the headline of the these ad’s are the most important part of them all. This is because there is not a flashing banner, picture or something that is really attention grabbing. It is just all text and if the header is weak the entire ad will be weak.
These can be tricky and I felt that I kind of over thought the entire process when it was actually really easy.
A few tips from the reading that I found helpful were:
Include at least one of your keywords
Keywords in your ad text show your ad’s relevance to what people want.
Match your ad to your landing page
Have a look at the page that you’re linking to from your ad (the landing page), and make sure that the promotions or products in your ad are included there. People might leave your website if they don’t find what they expect.
Empower customers to take action
Are you selling something? Tell people what they can buy. Are you offering a service? Tell people how to contact you. Calls to action like purchase, call today, order, browse, sign up, or get a quote make clear what the next steps are.